Visual Identity
Web Design + SoMe
Saraph, a comprehensive project for a cutting-edge cosmetics brand that fuses the potent power of nature with modern skincare science. The ethos, rooted in sustainability, transparency, and the purity of nature, aims to redefine beauty norms by empowering consumers with clean, effective, and environmentally friendly
beauty solutions.
beauty solutions.
To tell the compelling story of a brand that respects both the skin and the planet, the strategy centred around shifting consumer behaviour and perception when it comes to natural cosmetics. The goal — to alleviate the guilt consumers experience as a result of conflicting beliefs and actions, and give them the knowledge and confidence to make the right decisions for their skin and the environment.
