It started off as a small idea to bring the importance of access to clean drinking water in African nations through a Limited Edition packaging concept... and was brought to life and sold on shelves
at dm-drogerie markt Deutschland.
at dm-drogerie markt Deutschland.
The concept: water is far more than just water. Having access to drinking water means that people, often women and girls, don‘t have to walk the minimum 6 km required to get drinking water. Rather, this time can be spent on Education or Time spent with loved ones.
This was a very rewarding project, as we were able to collaborate with the talented Tania Yakunova, an illustrator I have long admired for her collaborations with brands such as Coca-Cola & Google.
