This Share Beverage Campaign was an exhilarating project that encompassed the full spectrum of campaign development, from conceptualizing the narrative to overseeing both pre- and post-production phases. The primary focus was to convey the empowering message that "every day you can do good."
The design process involved creating striking out-of-home (OOH) materials that effectively captured this ethos. the campaign aimed to establish an emotional connection with the audience, highlighting the small yet impactful ways individuals can make a difference in their daily lives. Through integration of core branding, the campaign not only stood out in a crowded market but also resonated deeply with consumers and ensured brand recognition across the campaign.
For the photoshoot, the vision was to convey the feeling of "sharing happiness." This involved curating scenes that showcased authentic moments of joy and connection among our cast. Careful attention was given to lighting, composition, and expressions to ensure that each image radiated warmth and positivity, reinforcing the campaign’s core message.
Ultimately, this project came to life through a shared vision, inspiring communities to share kindness and elevate everyday moments, one beverage at a time.
