An uplifting campaign built around the idea that “every day you can do good.” Leading the creative direction, the design process spanned concept development through to rollout, bringing warmth and optimism to every touchpoint. We designed campaign assets as nod to human and heartfelt, supported by a thoughtfully planned photoshoot that captured genuine moments of joy and connection.
The result — a cohesive, feel-good campaign that inspired people to share happiness, one beverage at a time.
