BRAND IDENTITY
share is a Berlin-based impact-driven startup built on the foundation of the "need for need" principle — each of its products contains the same category social donation. Supporting worldwide aid organiSations, share contributes to hundreds of projects, ranging from emergency aid to local help.
With an expanding range of products, share needed a refreshed brand that showed consumers they were offering something new. A branding that captures the love for all share products, the joy of helping others, and fearlessly stands out from the competition. Thoughtfully crafted, the new visual language was created to accommodate the brand's storytelling across all platforms.
